Town of Tequila
Experience
Escape Puerto Vallarta for a full-day journey into the birthplace of tequila. Travel through the scenic mountains of Jalisco, explore the colorful Pueblo Mágico of Tequila, visit authentic distilleries, stroll historic streets, and experience the traditions behind Mexico's most famous spirit.
What Makes This Tour Special
The Town of Tequila is more than the birthplace of Mexico's most famous spirit—it's a UNESCO World Heritage destination surrounded by endless blue agave fields, historic distilleries, vibrant plazas, and authentic Mexican culture.
This private experience lets you explore at your own pace. Visit legendary tequila houses, discover family-owned distilleries, stroll colorful streets, enjoy traditional Jalisco cuisine, and take in breathtaking mountain scenery along the way.
Because every tour is private, there's plenty of flexibility to customize your day based on your interests, whether that's tequila tastings, shopping, photography, history, or simply enjoying one of Mexico's most beautiful towns.
Four Authentic Tequila Experiences
Walk through the colorful historic center of Tequila, explore the plazas, shops and local streets, and enjoy time discovering the Pueblo Mágico at your own pace.
Guests can choose to visit the José Cuervo distillery in the center of Tequila for an approximately 1½-hour experience exploring the history and production of Mexico’s most famous spirit. La Rojeña is José Cuervo’s historic distillery in Tequila.
Stop among Jalisco’s iconic blue-agave landscape for photos, including one of those fun perfect photo opp opportunities. The agave landscape is one of the defining parts of visiting the Tequila region.
Finish the adventure at Cantaritos El Güero, a very popular stop associated with the Tequila route, where guests can purchase a traditional cantarito and may catch live music depending on the day.
Tequila Town Pricing
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$10,000 MXN
Private Full-Day Experience to Tequila, Jalisco
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$11,000 MXN
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$13,000 MXN
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$15,000 MXN
Your Private Tour Includes
Experience Tequila, Jalisco with a completely private full-day trip designed around your group. Your Tequila Town Experience includes private transportation, a dedicated driver, hotel or villa pickup, tolls, and a flexible itinerary with time to enjoy the town and surrounding tequila country.
Typical Tour Length: Approximately 12–14+ hours
Recommended Pickup: 6:00 AM – 8:00 AM
Earlier departures are recommended to maximize your time in Tequila.
11+ Guests? Contact us for customized group transportation and pricing.
Reservation & Deposit
A non-refundable deposit is required to secure your reservation and is applied toward your total tour price. The remaining balance is due according to your booking confirmation.
Tequila is approximately 3.5–4 hours from Puerto Vallarta each way. Travel time may vary depending on traffic and road conditions. Tour activities, attraction admissions, food, beverages, and tastings are not included unless specifically stated in your booking.